Nicole Ribeiro

Technical Sales Account Manager
Johannesburg, ZA.

About

Highly accomplished Technical Sales Account Manager with over 10 years of experience driving revenue growth and margin protection across automotive, manufacturing, agricultural, and industrial sectors. Expertly manages strategic OEM accounts end-to-end, leveraging deep technical product knowledge and cross-functional collaboration to secure long-term partnerships and achieve regional growth objectives in fast-paced, technically demanding environments.

Work

BASF South Africa
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Technical Sales Account Manager

Johannesburg, Gauteng, South Africa

Summary

Managed and developed strategic OEM customer accounts within BASF’s automotive coatings portfolio, driving revenue growth, margin protection, and long-term partnerships.

Highlights

Drove growth and retention of strategic OEM accounts, including Mercedes-Benz, BMW, Volkswagen, Isuzu, and Rehau, within BASF’s automotive coatings portfolio.

Streamlined commercial and operational communication as the primary liaison between key OEM customers and internal technical, supply chain, and business development teams.

Collaborated with Business Development to identify and convert new business opportunities, contributing to portfolio and cluster growth strategies across the SADC region.

Utilized Salesforce and internal commercial tools to structure and negotiate competitive, value-based offers, safeguarding margin protection and ensuring contractual compliance.

Managed end-to-end sales order execution and coordinated with international suppliers (Germany, Spain) and local partners, ensuring continuity of supply for key OEM customers.

Contributed to the end-to-end redesign of commercial and operational processes for the Africa market area (Project PETER), enhancing efficiency and market responsiveness.

Successfully supported the onboarding and commercial-operational setup for new automotive customer BAIC (Project TRACTION), expanding market presence.

Sumitomo Corporation Africa
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Sales Account Co-ordinator / Junior Account Manager

Johannesburg, Gauteng, South Africa

Summary

Supported and managed customer accounts across agricultural, plastics, and wood-chipping industries, ensuring operational reliability and service continuity.

Highlights

Managed customer accounts across diverse agricultural, plastics, and wood-chipping sectors, acting as a central coordination point for customers, suppliers, and logistics partners.

Executed end-to-end sales orders and managed account coordination, proactively identifying opportunities to grow existing accounts through improved service delivery.

Optimized inventory planning and purchase order management in line with customer demand and commercial forecasts, ensuring consistent product availability.

Monitored sales performance against budgets and forecasts, proactively escalating risks and supporting corrective actions to safeguard commercial targets.

Proactively managed customer credit exposure and supported risk mitigation strategies, contributing to financial stability and business continuity.

Soviet Group South Africa
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Admin Liaison Officer / Intern

Johannesburg, Gauteng, South Africa

Summary

Coordinated and administered local and imported deliveries, managing shipment planning and ensuring timely service levels.

Highlights

Coordinated and administered all local and imported deliveries, managing shipment planning and liaising with third-party logistics and service providers.

Ensured timely delivery and service level adherence through daily communication and proactive follow-ups with customers and logistics partners.

Supervised warehouse picking and packing staff, contributing to enhanced operational efficiency within warehousing and logistics operations.

Assisted with broader administrative and operational activities, supporting overall departmental efficiency and process flow.

Education

University of South Africa
Pretoria, Gauteng, South Africa

Bachelor of Commerce (Honours)

Business Management

Courses

Strategic Management (Major)

Supply Chain Management

International Business

University of Pretoria
Pretoria, Gauteng, South Africa

Bachelor of Commerce

Business Management

Courses

Business Management

International Business

Marketing Management

Financial Management

Business Ethics

Crawford College
Johannesburg, Gauteng, South Africa

Matric

General Studies

Grade: Four distinctions achieved

Languages

English
Afrikaans
Portuguese

Skills

Sales & Account Management

Technical Sales & Account Management, OEM & Key Account Management, Value-Based Selling Support, Commercial & Contractual Management, Customer Relationship Management, Cross-Functional Stakeholder Management, Business Development.

Financial & Operations Management

Margin Protection & Risk Mitigation, Sales Forecasting & Budget Tracking, Inventory Management, Supply Chain Coordination, Sales Order Management, Credit Management.

Process & Systems Improvement

Process & Systems Improvement, Continuous Improvement, Data Governance, Reporting & Analysis.

Technical Tools

SAP, Salesforce, Advanced Excel, MS Office Suite.

Projects

Project PETER

Summary

Contributed to the end-to-end redesign of commercial and operational processes for the Africa market area within BASF South Africa.

Project TRACTION

Summary

Supported the onboarding and commercial-operational setup of new automotive customer BAIC at BASF South Africa.