Wela Mkhwebula

Collated product selections from Buyers into structured range presentations and PIS documentation, streamlining data organization for efficient review.

Maintained and updated PIS documents weekly, ensuring 100% accuracy across replenishment and new product lines to support inventory management.

Compiled detailed product information for marketing briefs, retail training, and visual merchandising teams, enhancing cross-functional communication and consistency.

Acted as a central point of coordination between Buyers, Procurement, Planners, Retail teams, Interior Designers, and VM, facilitating seamless product development.

Managed product queries across departments, ensuring consistency and accuracy of information to minimize discrepancies and improve operational efficiency.

Compiled and reviewed product release documentation, validating all data prior to launch to prevent errors and ensure smooth market entry.

Built and executed product ranges in collaboration with Buying teams using a quick response trading model, enhancing market responsiveness and product relevance.

Planned production capacity alongside central planning teams and CMTs, optimizing manufacturing efficiency and delivery timelines.

Analyzed weekly sales performance and adjusted pricing and strategy to optimize margin and sell-through, contributing to profitability goals.

Monitored end-to-end production from design through to bulk manufacturing, ensuring quality control and adherence to production schedules.

Negotiated effectively with CMTs to maintain cost price and production timelines, achieving favorable terms and operational consistency.

Costed products accurately to meet required margin targets and retail pricing strategy, ensuring competitive positioning and financial viability.

Developed compelling visual assets, including campaigns, presentations, and digital content, to support client objectives and marketing initiatives.

Managed social media platforms and executed content strategies, increasing brand engagement and online visibility.

Assisted with creative direction for photoshoots and client campaigns, contributing to successful visual storytelling and brand messaging.

Represented multiple brands through impactful in-store and event-based activations, significantly increasing brand exposure.

Supported product placement, styling, and customer engagement initiatives, driving consumer interest and interaction.

Delivered customer-facing sales within a dynamic retail environment, consistently meeting sales targets.

Managed point-of-sale (POS) transactions and manual sales tracking, ensuring accurate record-keeping and efficient operations.

Supported visual merchandising efforts to drive in-store engagement, contributing to an enhanced customer experience.